Sometimes it takes a playful attitude to draw out hidden truths about your brand. I know an agent who has gotten a lot of mileage out of her monthly “White T-Shirt” days.  Her team revels in this activity, so consider giving it a try or adapting it in some way. Here’s how it works. Give each team [...]

I had a number of calls from my insurance buddies following my last post. They wanted to remind me of the casual dress theme that now is the norm in corporate America and wanted me to “lighten” up on the “brand” messages. I agree there are some occupations where your personal brand may not be as important [...]

Not long ago we had a bright young agent stop by the office to inquire about our low lapse/cancellation ratio. My team and I said we would love to share our thoughts if he in turn would share the secrets of his own extraordinary jump start to success. He was writing insurance like gangbusters but [...]

I’m really looking forward to sharing my thoughts on becoming and staying an Employer of First ChoiceTM.Most of all, I’m anxious to have interaction with you by sharing your comments and answering your questions about being a small business owner in general, but more specifically hearing about your triumphs and tragedies in attracting and retaining [...]